Content Strategy
Four Content Pillars to Build
Authority, Community & Bookings
01
Pillar 01
Portfolio Showcase
40%
Best-in-class images from each session type. Always tag Adelaide/Happy Valley. Use relevant local hashtags. Consistent warm aesthetic across the grid.
Example Posts
- →Hero newborn image with minimal caption
- →Before/after: bump to baby reveal
- →Maternity gown close-up with bokeh background
- →Sibling session — older child meeting newborn
02
Pillar 02
Behind the Scenes
30%
Studio tours, prop setups, gown collection reveals, team introductions. Demystifies the process and showcases luxury USPs that competitors can't match.
Example Posts
- →Studio tour Reel: 'Come see inside our studio'
- →Prop wall flat-lay with seasonal colours
- →Gown selection process for maternity clients
- →Day-in-the-life of a newborn session
03
Pillar 03
Education & Expertise
15%
Tips on preparing for a session, what to wear, newborn safety, the value of printed artwork. Establishes Jennifer as the industry authority in Adelaide.
Example Posts
- →'5 things to do before your newborn session'
- →'Why we only accept bookings in the first 14 days'
- →'The difference between posed and lifestyle newborn photography'
- →'How to choose the right wall art for your home'
04
Pillar 04
Client Love
15%
Testimonials, client stories, before/after reveals. Builds social proof and emotional connection with prospective clients who are still in the consideration phase.
Example Posts
- →Screenshot of a 5-star Google review
- →Client reaction video to their gallery reveal
- →'We almost didn't book — here's what changed our minds'
- →Wall art installation photo from a client's home